When you are researching things to see and do for your vacation, don't just read about all the regular attractions. Check on schedules for annual events as well. They're not always listed along with the typical tourist spots, so can easily be missed (especially when browsing on websites).
You should check for 2 reasons. The first is that you don't want to miss a chance to attend something you might really enjoy. Especially if its something you could have easily adjusted your schedule for.
Secondly, you still need to watch for major events that you *don't* want to go to. Small towns can be inundated with people if there is something going on, and you might want to avoid visiting during those times if you hate crowds. In some cases, hotel rates may actually be higher anyway.

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